GRAND OPENING: Miss Lily’s Variety & Bake Shop and Melvin’s Juice Box

Written by Jay Blessed. Posted in Feature Posts

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Published on January 13, 2012 with No Comments">No Comments

Miss Lily’s Variety is an expertly-curated, West Indian record store-themed gallery and boutique. Inspired by their memories of spending hours upon hours “nerding out” about music at record stores in their youth, two of the partners, Serge Becker and Matt Goias pay respectful tribute to the booming musical tradition of the Caribbean with a collector’s paradise of rare and essential Jamaican vinyl.

In addition to the hard-to-find wax, a major focus of the space is to celebrate and honor the rich and vibrant visual vocabulary of the West Indies with a stellar, borderline-obsessive selection of West Indian-inspired books, jewelry, and gifts. A rotating program of photography, art, and graphics exhibitions will each spawn associated books, prints, and shirts.

The front of Variety is home to Radio Lily, Miss Lily’s internet radio station whose inaugural broadcast featured a performance by legendary reggae icon Jimmy Cliff. The intimate event attracted an “only-in-New-York” mix of downtown personalities including author Salman Rushdie, artist Julian Schnabel, actor Matthew Modine, and Jamaican dancehall legend Johnny Osbourne.

The combined, ever-shifting energy of the store, gallery, and radio station serves to create the ultimate “cultural social club” where creatives from all over can come together, hang out, pontificate,or simply shoot the breeze.

Connected to Miss Lily’s Variety is Miss Lily’s Bake Shop & Melvin’s Juice Box, a casual, Jamaican patty bakery, juice bar, cafe, and take out annex to the famed Miss Lily’s restaurant.

Miss Lily’s Restaurant private preview of the new Miss Lily’s Variety.

One of the main attractions of this fun new space will be the addition of Melvin’s Juice Box, the first venture of downtown juicing legend Melvin Major Jr. A 20 year veteran of the fresh juice scene, Melvin has garnered a cult following with his amazing juices and always-sunny disposition at Greenwich Village’s Lifethyme Market. To top it all off, the coffee program will feature the daily fresh roasts of Dumbo’s Brooklyn Roasting Company. Mr XXXX and his expert barista team will brew Miss Lily’s exclusive house blend, the “Jamaican Blue Mountain Roast.”

This trifecta of treats will surely make this little room the perfect compliment to the stylish store in front.

A portion of all Miss Lily’s Variety sales will go to the Rockhouse Foundation, a US registered charity that transforms the places where Jamaica’s children learn and supports the people who teach them.

PHOTOS: Sean Paul, Gyptian & John Forte performed at Rockhouse Foundation benefit

So make sure you check out Miss Lily’s Variety & Bake Shop and Melvin’s Juice Box at 130 West Houston Street at Sullivan Street, New York.

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