Brewing giant Red Stripe this week introduced its latest innovation to the market, Talawah lager beer.
Priced at only $100, Talawah is a value-priced product being launched to celebrate Jamaica’s 50th year of Independence. It is a salute to Jamaicans representing the pride, strength and achievements of our people.
Head of marketing at Red Stripe, Jomo Cato, said the brand is in response to consumer demand for a beer that brings great value to them and represents their spirit of joy and togetherness.
“Talawah is celebrating our consumers, and Jamaicans on a whole, for their tenacity, strength and determination to survive against all odds in what are difficult times for everyone,” Cato said.
“Our main aim with this brand is to satisfy our consumer needs. We realize that these are tough economic times for everyone and we want persons celebrating Independence this year with Talawah – a product that offers great value and embodies the Jamaican spirit,” Cato added.