Muti-talented dancehall/reggae artist, Serani, is about to heat up the summer with his new album It’s… Serani due in stores and online May 22.
A resurgence of Serani’s infectious sound in the Jamaican core market crept into the mainstream and has now evolved into an album. It’s… Serani, from his well-known catchphrase, is Serani’s follow-up to his debut album No Games and showcases a mixture of Serani’s recent proven club bangers including Naah Beg No Friend, Badmind, Skip To My Luu, as well as the beautiful ballad Sweet Love, and a number of exclusive tracks.
“Give thanks to God and hard work pays off, that’s all I can say. I have been putting in a lot of studio work and hope the fans accept the new material as they have in the past. It’s a very competitive environment but I’m just staying humble and focused and trying to make great music.” said Serani.
He continued, “I’ve been touring all over the world and I am blessed enough to have built a good fanbase across many continents. Wherever I go around the globe my fans have been asking for another album so we decided to give them what they wanted.”
The album consists of productions from Serani himself, the hit-making trio DASECA, Stephen “Di Genius” McGregor and other Jamaican musical icons-in-the-making. In addition, a number of popular entertainers are also featured on the album, namely, Ding Dong, Razz & Biggy, Ishawna, upcoming female act Sashi, and ex-G-Unit beauty Olivia on the seductive Rub Me Up. (OutAroad)