Naomi Campbell to be model coach on Oxygen’s new reality show “The Face”

Legendary supermodel Naomi Campbell is set to become a coach on Oxygen’s newest reality show “The Face.”

“The Face,” a new reality competition series, will star female models vying to become the spokesperson for a nationally recognized brand.

Naomi will be joined two other well-known supermodels who will scout and choose their teams from aspiring young models all over the world before guiding them through assignments including photo shoots, runway shows and commercials for some of America’s best known brands.

Throughout the series, the supermodel coaches will mentor these young hopefuls through the tricks of the trade while exposing them to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become ‘The Face’ of a major national brand, earning a real contract as the brand ambassador.

“‘The Face‘ is a fresh new series that delivers all the elements our audience craves: fashion, beauty and drama,” said Rod Aissa, Senior Vice President, Original Programming and Development, Oxygen Media. He added: “Oxygen has been looking for the next ideation in the modeling genre and this project delivers it.”

“We are pleased to bring ‘The Face‘ to Oxygen, which we believe is the perfect fit for this new competition series that will take viewers behind the scenes of the glamorous and fast-paced world of modeling,” says Eden Gaha, President, Shine America, the company producing the show. “It’s an incredible opportunity for these young models to work with and learn from an industry icon such as Naomi Campbell and the chance to become ‘The Face’ of a national brand will be an exciting and meaningful start to their career.”

For her part in the project Naomi Campbell said, “I am looking forward to working in partnership with Oxygen and Shine America to discover the next beautiful face of the modeling world. With ‘The Face’ the audience will get a real insider’s look at this exciting industry that has been so good to me. One lucky girl will become the face of a major brand.”

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