Dancehall superstar Mr Vegas and and roots reggae artist Luciano, have lent their voices to the new Reggae Boyz theme song for the ‘Road to Rio’ campaign.
The new song, Fever Taking Over was written and co-produced by songwriter producer Mickey Bennett; the latest project comes 14 years after the Rise Up tune made famous on the Reggae Boyz trip to World Cup 1998.
The Jamaica Football Federation (JFF) contacted Bennett two months ago to produce a song for the team’s campaign. He has since produced Fever Taking Over with veteran artistes Mr Vegas and Luciano, as well as young deejays UTras and G Blunt and 2005 Rising Stars finalist Natel.
A host of other local artistes are set to feature on the song when it is finished, as Bennett plans to sit down with JFF and other stakeholders to draft a ‘wish list of artistes’.
“I am going to call Capleton, as he brings that kind of energy; we are going to call for Elephant Man and so on, but everybody cannot be on the song.”
He added: “The best thing about a product like this is everybody leaves their ego behind and says ‘this is for the Reggae Boyz, so let’s bring our A-game’.”
Meanwhile Bruk it Down artiste, Mr Vegas, is pleased to be featured on the song;
“It is always a pleasure to do something for your country, and especially the Reggae Boyz that people love so much here in Jamaica and around the world,” Vegas said. “The campaign start and wi just want to be a part of it to help propel them (Reggae Boyz) to the World Cup stage.”
“It is real positive and I have a good feeling about the team. We grow up with Brazil being our favorite team, and for the World Cup to be keeping in Brazil it is like an extra energy and these players are going to put out to reach, because it is so close to home.”
Jamaica’s senior footballers are in the midst of preparations to attempt qualification for the 2014 World Cup in Brazil.