The Artists’ Coalition of Trinidad and Tobago (ACTT)- in collaboration with the Recording Industry Association of Trinidad and Tobago (RIATT)- has embarked on an initiative to petition the government to initiate 50% local content legalization.
Even though we operate with 38 radio stations and 9 TV stations, the ratio of locally produced content compared to foreign content is about 5- 10% to 95- 90%.
We are calling on all artists and patriots to take action and join forces with us to effect change on this particular issue. Most broadcasters are against broadcast quotas. They argue “taste can’t be legislated; the customer decides what is popular”. How can one determine what is popular when choices are limited or alternatives not presented? This attitude existed everywhere in the world before the passage of the legislation- and was quickly dispelled when the flood of quality local content followed.
Another mindset among broadcasters is local content is inferior and will lead to a decrease in listener-ship and viewership- and in turn deter advertisers from them as a marketing medium. In fact local content has increased profits of broadcasters and advertisers everywhere it has been introduced- despite these same protests…
Sign this petition and strengthen our lobby as we continue to champion the need for Local Content Legislation. We are very close to winning these negotiations. We need your voice to tip the scales.
We the undersigned are calling on the Government to bring to Parliament 50% local content legislation on all broadcast media.
To sign the petition, please click HERE.